Tuesday, July 13, 2010
Checklist: Launching a Website
1. Who will be hosting my website and why am I choosing that option?
2. What expectations have my competitors already established for websites in this industry?
3. What will my URL be, and should I purchase other domain names for protection?
4. What keywords do I need to incorporate into page titles, meta tags, and body copy?
5. Will the tone of my website be "you," "us," or "we"?
6. What are my calls to action going to be?
7. How will I drive traffic to this website once it launches?
8. What do I need to get across on the homepage?
9. How will I create internal links between pages?
10. How will I present my sales network?
11. How will I create an opportunity for interaction for visitors? Is that important to me?
12. What analytics system will I use to measure the success of my site?
13. What would I consider a successful launch of the website?
14. What functionality do I want visitors to notice when they visit the site?
15. What is my plan of attack if analytics shows a high bounce or exit range from certain pages?
16. Who will be responsible for maintenance, like adding news releases, trade shows, etc?
17. Whose contact information will be made available on the site? Is there corporate agreement about that?
18. Will the design of the site revolve around a corporate logo or a leading product?
19. Will there be e-commerce capabilities?
20. Will there be special programming needs like image galleries, forms, or videos?
21. How will the look and content of the new website be filtered through all channels of the organization?
22. How will the sales force be able to use the site as a selling tool?
23. Will there be a blog built into the site? Who will be the voice of that blog?
24. Is there room for the site to grow?
25. Should the site be translated into different languages for international visitors?
Believe it or not, this is just the beginning of what goes into the launch of a website, and these are the basics. If there are steps that are important that you do not see here, feel free to add them!